Affiliation:
1. Geneva University, Switzerland
Abstract
The impact of fonts on user experience and brand perception has been widely discussed by a variety of specialists. In 2016 a new technology called variable fonts came out with a promise of lighter font files, responsiveness, variability, and adaptability on the web across devices. This chapter reminds users of parameters that should be taken into account when choosing a font and discuss ways in which brands can implement variable fonts to increase their performance. Unique perspective on variable fonts from specialist in different domains related to variable fonts and their implementation will be proposed in this chapter as it aims to focus on providing unique insider knowledge on currently developing projects that implement this new technology as well as on ideas and possibilities that might interest future e-learning and e-business brands.
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