Regulated Sharing Economy in the New Normal

Abstract

The sharing economy developed rapidly with the increase in consumption expenditures in a period when low interest rates and access to credit were easy before the 2008 Financial Crisis and entered into serious competition with companies operating in the traditional economy. The use of sharing economy tools has increased as a result of sustainability, environmentalism, desire for new experiences, local tourism, and authentic searches. The sharing economy, whose main motivation is to reintroduce idle products to the market, has changed its priorities over time and turned into a profit-oriented structure, and large companies increased their revenues by increasing the number of users. The criticisms emerging as a result of employment losses, reservation cancellations, reimbursement requests, lack of social security of employees, and therefore not being able to benefit from COVID-19 aids have revealed the missing parts of the sharing economy.