International Sport Business and Global Sport Governance

Abstract

The purpose of this chapter is to introduce some fundamental concepts and principles that are associated with modern sport business in the framework of international organization and global governance. In the opening section, a discussion on terms related to the international organization and governance of sport and sport business will be presented along with relevant issues that have emerged in the modern international sport context. Then, an overview of sport business activity in the field of global sport will take place, followed by a brief presentation of several aspects of contemporary sport business in order to demonstrate the diversity and importance of international sport business stakeholders to contemporary global sport. Topics include corporate sponsorship, media and social media, and information and communication technology. The chapter will conclude with a discussion about the impact of modern sport business on global sport governance as the main goal of this chapter is to convey the message and highlight aspects of the significant impact of international sport business activity on the global governance of sport.