Abstract
Chapter 5 provides an example of an attempt to develop a visual assessment of extroversion. Two separate studies were conducted. In the first study, the complete process of image selection, evaluation, and validation of the instrument is provided. After the development of the instrument is complete, and illustration of how the cross-cultural equivalence was assessed across two cultures is provided. The second study extends the first study by including the text-based questions of the Big Five Inventory for both cultures, and by adding some simple text to the images. The chapter concludes with a discussion of steps that could be included to limit bias in such assessments.