Enhancing the Credibility of the Decision-Making Journey Through Serious Games Learning Analytics

Abstract

This chapter proposes a specific learning system and a combined method to devise the learning analytics component as an envisioned solution to inform the development of other digital learning resources which are built for meeting specific, predefined learning objectives. The authors acknowledge the critical challenges of distinguishing between decision making and decision taking on the outcomes of learning. The ambition is to assess learning performance by means of unstructured interviews with participants using a digital marketing simulation game and how this has helped them attain job success working on real digital marketing projects. The authors expect that the consequences of decisions taken on real or realistic business conditions provided by a simulated learning environment should enrich the learning experience with insights (influences, constructs, and variables), unstructured knowledge representation, and rule-based decisions that learners will utilize and be alert and react to in real markets.