Decoding Big Data Analytics for Emerging Business Through Data-Intensive Applications and Business Intelligence

Abstract

In recent years, big data have gained massive popularity among researchers, decision analysts, and data architects in any enterprise. Big data had been just another way of saying analytics. In today's world, the company's capital lies with big data. Think of worlds huge companies. The value they offer comes from their data, which they analyze for their proactive benefits. This chapter showcases the insight of big data and its tools and techniques the companies have adopted to deal with data problems. The authors also focus on framework and methodologies to handle the massive data in order to make more accurate and precise decisions. The chapter begins with the current organizational scenario and what is meant by big data. Next, it draws out various challenges faced by organizations. The authors also observe big data business models and different frameworks available and how it has been categorized and finally the conclusion discusses the challenges and what is the future perspective of this research area.