Challenges in Creating and Sustaining an Entrepreneurial Business in Milwaukee

Abstract

Small business entrepreneurs have made important contributions to economic activities in the U.S. In recent years, there were decline and high entrepreneurial failure rates for entrepreneurs throughout the country. Specifically, the continuous challenges faced by entrepreneurs in the city of Milwaukee, Wisconsin have negatively affected job creation and the entrepreneurial process. What are the challenges faced by Milwaukee's entrepreneurs in creating and sustaining their businesses? How have the entrepreneurial challenges affected Milwaukee entrepreneurs' experiences in creating and sustaining their businesses? What specific support might be effective in overcoming the challenges? The purpose of this study was to explore the lived experiences of 20 entrepreneurs, specifically the challenges they encountered while sustaining an entrepreneurial enterprise in the city of Milwaukee. This chapter identifies the barriers and challenges that entrepreneurs and entrepreneurial small businesses must overcome. Recommendations for government leaders, entrepreneurs, and future researchers are provided.