Relationships Between Individuals' Convergence Readiness and Performance in Using Mobile Phones

Abstract

Due to the emerging trend of digital convergence, the uses of self-service technologies (SSTs) on mobile devices are pervasive worldwide. However, most studies have devoted their efforts to the adoption of new technologies, few studies and business practices paid attention to the evaluation and consequences of mobile user behaviors, such as the uses of a mobile phone for information, communication and self-related services. Hence, this study developed a model by integrating technology readiness and individual performance to assess the individuals' level of readiness and various behavioral patterns in the use of mobile phones. The results show the perceptions of optimism and innovativeness are effective indicators that explain individuals' performance and usage behaviors in the use of mobile phones. The behavioral patterns of using various self-service technologies on mobile phones are segmented and have hierarchical effects. The research implications are valuable to IS implementation and service marketing in the domain of digital convergence.