Co-Creation Among Small Scale Tourism Firm

Author:

Joshi Sudhanshu1ORCID,Sharma Manu1,Kumar Satinder2,Pant Manoj Kumar3

Affiliation:

1. Doon University, Dehradun, India

2. Punjabi University, Patiala, India

3. State Planning Commission, Govt of Uttarakhand, India

Abstract

ICT enabled tourism brings planners and actors into a common platform. Uttarakhand falls under the L4 (above average) category as per an e-readiness report and subsequently within the span of 5 years, it has climbed to level L3 after the infusion of web-based technologies. Tourism Firm's innovation is primarily based on following criteria: coexistence with existing competitors, cross-value chain income generating activities (IGA) along tourism, new products/processes developed in the past 2 years. An intensive literature review has been done, out of which three critical success factors were identified: (a) Internet usage; (b) firm's innovation and competitiveness; (c) income generating activities (IGA) by the firm. Together, these critical success factors (CSFs) express high cumulative variance. The study identifies co-innovation strategies among supply chain actors at the micro and small levels, which is based on cross-functional linkage between allied industries, and on internet use and IGAs. Validation has been done using an explorative study.

Publisher

IGI Global

Subject

General Materials Science

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