This article aims to solve the problem of heavy pollution load in rural ecological environment at present. This article elaborates on the relevant concepts and theories of rural industrialization and ecological environment protection, mainly using a combination of qualitative and quantitative methods to analyze the current situation of rural ecological environment pollution in the research area. The research results indicate that the current rural ecological environment pollution load in China is heavy and severe, especially the use of fertilizers, pesticides, agricultural plastic films, livestock and poultry breeding, rural life, and township enterprise production, which have caused varying degrees of harm to the regional rural ecological environment. Therefore, effective measures must be taken to achieve the organic combination of rural industrialization and ecological environment protection. This article provides guidance for promoting the optimization and upgrading of rural industrial structure, achieving a win-win situation of economic and ecological benefits.