The literature scrutinizes on diverse techniques that are associated with sentiment analysis in twitter data. It reviews several research papers and states the significant analysis. Initially, the analysis depicts various schemes that are contributed in different papers. Subsequently, the analysis also focuses on various features and it also analyses the sentiment analysis in twitter data that is exploited in each paper. Furthermore, this paper provides the detailed study regarding the performance measures and maximum performance achievements in each contribution. Finally, it extends the various research issues which can be useful for the researchers to accomplish further research on sentiment analysis in twitter data.