Reasons for Non-Engagement in Online Shopping

Abstract

This study aimed to determine the reasons why Filipinos were not engaged in online shopping. Toward this aim, 400 respondents answered a 23-item questionnaire. It was revealed that most of the respondents were male, single, and at least college graduates. They were employees, belonged to diverse economic backgrounds, had computer and Internet access at home, and owned ATM cards. The majority did not have a credit card. Exploratory factor analysis using varimax rotation revealed that there were four reasons why respondents were not engaged in online shopping. These reasons were availability of mall services (M), quality issues (Q), price concerns (P), and interest (I). Confirmatory factor analysis reduced the number of items of MQPI from 23 to 17 items. It was disclosed that the constructs were of good fit. Discriminant validity showed that all reasons were distinct from one another. Convergent validity of the constructs was also achieved. MQPI was able to capture 72% of the reasons why Filipinos were not engaged in online shopping. Implications and directions for future research that could be derived from this study were also presented.