The Shift to Socio-Organizational Drivers of Business Intelligence and Analytics Acceptance

Abstract

The growing importance of IT in new ways of doing business, bringing with it ever greater empowerment, competencies, and skills of people associated with IT use, reveals that traditional views that individuals decide to accept new or emerging IT mostly based on their effort and performance perceptions or a similar individualistic utilitarian criteria may no longer satisfactorily explain the individual's acceptance behavior. Socio-organizational considerations encompassing normative and behavioral beliefs have so far only been recognized as potential additional predictors of acceptance, moderated, or mediated by certain effects and circumstances, whereas performance perceptions remain the strongest predictor of IS acceptance. The authors' mixed-methods study drives acceptance in the business intelligence and analytics (BI&A) context, comprising literature review, case studies and a survey, which reveals socio-organizational considerations have become more important than individualistic considerations arising from the visibility and recognition of the results of BI&A use in an organization.