Analysing Critical Success Factors for Supporting Online Shopping

Author:

Varela Maria Leonilde R.1,Putnik Goran D.1,Carvalho Maria do Sameiro1,Ferreira Luís2,Cruz-Cunha Maria Manuela3,Manupati V. K.4,Manoj K.4

Affiliation:

1. Department of Production and Systems, School of Engineering, University of Minho, Guimarães, Portugal

2. Polytechnic Institute of Cávado and Ave, Campus do IPCA, Barcelos, Portugal

3. Polytechnic Institute of Cávado and Ave, Campus do IPCA, Barcelos, Portugal & Algoritmi Research Centre, University of Minho, Portugal

4. School of Mechanical Engineering, Division of Manufacturing, VIT University, Vellore, India

Abstract

Online shopping is nowadays is a highly frequent action but there are several critical factors that have to be considered for enabling websites and platforms to be able to offer all necessary requisites for guaranteeing user friendly, secure and also enjoyable shopping experiences to clients, offering them exactly what they expect to buy, and quickly find, among a huge offer available online. In this paper, a set of considered critical success factors are analysed on a set of top ranked websites, about luxurious furniture, to understand to what extent these critical factors are satisfied. The results can be taken into consideration for implementing a successful business through e-commerce from herein analysed perspectives.

Publisher

IGI Global

Subject

Computer Science Applications

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