THE ROLE OF SUSTAINABLE PROJECT MANAGEMENT IN VALUE CO-CREATION

Abstract

business so that it begins to operate on the principles of sustainability, ensure the implementation of a sustainable development strategy, and contribute to creating value for the organization and society. Searching for options to establish long-term stable businesses in an unstable environment, organizations began exploring the benefits of the concept of sustainable development and ways to integrate it at all levels of government in a relatively short period of time. By deciding to integrate the concept of sustainable development into their business strategies, organizations contribute to the co-creation of value because each individual in the business system acts in such a way as to minimize the harmful impact and maximize the positive impact of business activities on society and the environment. The research examined the contribution of sustainable project management to value creation through project results, which establishes a balance between satisfying the expectations of clients and other stakeholders and achieving economic goals while contributing to social well-being and environmental protection.