Online Advertising's Potential Impact on Consumers

Author:

Yagyesh Mishra 1

Affiliation:

1. Dronacharya College of Engineering, Gurugram, India

Abstract

Online advertising is a type of promotion that uses the Internet and World Wide Web to deliver marketing messages in order to attract, retain, and enhance customers. A consumer can have an idea and information about products and services from a small business enterprise as well as a large business enterprise. Focus has also been placed on various trends in online advertising, which has resulted in the fact that online ads have become a challenge for print ads, as various online applications and social sites help to lead to data more quickly than other existing advertisement mediums. This is an appealing awareness-raising tool for business promotion. Online advertising is a thriving industry that is being researched.

Publisher

Naksh Solutions

Subject

General Medicine

Reference18 articles.

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2. BondarVikas, (2000), “Discuss how sales and marketing strategies have changed as a result of developing technology. What changes have occurred in advertising with the development of computer technology? How has developing technology expanded the marketplace for both businesses and consumers?”; Focus discipline projects business, ESL 91, Spring

3. Boudreau, M & Watson, R.T., (2006), “Internet advertising strategy alignment”; Internet research 16(1), pp.: 23-37.

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5. Bush Alan, Bush Victoria, and Harris Sharon, (1998), “Advertiser perceptions of the internet as a marketing communications tool”; Journal of Advertising Research, 38(2), 17-28.

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