A New Concept of Product Design by Involving Emotional Factors using EEG: A Case Study of Computer Mouse Design

Abstract

Product design has long been developed based on reliability and usability, but has neglected the objective measurement in terms of pleasurable experience. This paper presents a new concept of product design, with application in computer mouse design, which not only considers the performance of its functional factor but also emotional factor. A survey involving 153 respondents showed that 75.16% of respondents consider ergonomic / comfort factor as the most important factor, followed by precision factor with 58.17%, and noise factor with 15.03%. Furthermore, a survey of pairewise comparisons were conducted to assess the level of importance of the emotional factor. Analytical Hierarchy Process (AHP) was used to process weightage, resulting in stress = 0.27, focus = 0.279, engagement = 0.29, and interest = 0.265. Finally, the emotional level of 5 different mouse units was assessed through experiments using the EEG Emotiv 16 Channels system 10-20. There are three stages in assessing the mouse which were carried out using the 5 samples, namely the level of interest, the stage of using (ergonomics, focus) t, and the stage of user experience (engagement). From the average measurement of the EEG value, it was found that interest = 57.8 (scale 0-100) on a mouse that has an elegant shape, striking color, and with wifi connectivity, focus & stress because the size fits the shape of the hand and the level of cursor precision, while engagement follows the other three emotional factors. It can be concluded that brain signal exploration through Emotiv's EEG is able to quantify the emotional factor in product selection through the phase of attraction, use and experience.