Product innovation, marketing strategies and local government support to handicraft industry in Ilocos Region: Inputs for local product development framework

Author:

Guzman Joan Marie S,Apritado Jennie Margaret

Publisher

Consortia Academia Publishing

Reference23 articles.

1. Appoy, M. (2015). Analysis of the Marketing Management Strategies of the OTOP in Ifugaotowards a Sustainable OTOP Implementation Asian Journal of Business and Management. 3(4) (ISSN: 2321 - 2802) https://www.ajouronline.com/index.php/AJBM/article/view/2833/1497

2. Chai-Arayalert, S., Suttapong, K., & Chumkaew, S. (2023). Design of digital environments to enhance handicraft co-learning experiences. Cogent Business & Management, 10(3), 2286687. https://doi.org/10.1080/23311975.2023.2286687

3. Datiko, D., & Bogale, N. (2023). Practices and challenges of linking the handicraft sector to sustainable tourism development: Evidence from Gamo and Konso Zones, southern Ethiopia.

4. Dorin, M. (2018, December). Product And Process Innovation: A New Perspective On The Organizational Development. ResearchGate; unknown. https://www.researchgate.net/publication/330834502_Product_And_Process_Innovation_A_New_Perspective_On_The_Organizational_Development. International Journal Of Advance Research And Innovative Ideas In Education 3(6):132-138

5. Dumasari, D., Utami, P., Santosa, I., & Aisyah, D. D. (2020). Marketing Strategies For Creative Handicrafts Fabricatedfrom Coconut Waste Based On Potential Market Trend In Indonesia. PalArch's Journal of Archaeology of Egypt / Egyptology, 17(7), 13778-13786. https://archives.palarch.nl/index.php/jae/article/view/5323

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