Perceptions on smart home concept among the millennials in Johor

Abstract

Abstract The concept of smart home is a rising trend within the housing industry in Malaysia. With the advance of technology, homeowners are able to control and monitor their home through the smartphone or other networked device. However, it was discovered that Malaysians are highly reluctant in adopting smart home concept and similar Internet of Things (IoT). Within the smart home market, there were cases where potential home buyer may be unaware of the technology, thus hinder its adoption and further development. This research aims to investigate the awareness of potential home buyers specifically among the young millennials on smart home concept; perception on the factors influencing them to buy and key features that they will consider in buying a smart home. Questionnaire survey has been conducted and descriptive analysis has been used to analyse the data. Findings showed that the knowledge on smart home concept is still low among the target population. Respondents with the intention to buy smart home has chosen ‘saving energy, time and money’ as the main factor influencing while ‘wireless lighting system’ as the key features that taken into consideration. These findings may encourage the adoption of the smart home concept among the Millennia Generation in Malaysia and therefore intensify its development in the future.