Methods and criteria for assessing the effectiveness of cruise tourism development

Abstract

Abstract The paper considers cruise tourism as one of the most profitable segments of the tourism market, the effectiveness criterion of which is a set of effects, the most significant of which are economic, social, environmental, resource, and scientific and technical effects. Criteria for assessing the results of the development of cruise tourism are presented, as well as the scope and types of economic efficiency of its functioning. It is proved that one of the most important manifestations of the effectiveness of cruise tourism is a significant social effect, which is expressed in the formation of three fundamental social systems: effective employment system, system to ensure the necessary standard of living and incomes of the population, and a system that provides favourable conditions for work and leisure. Quantitative and qualitative indicators characterizing the social efficiency of cruise tourism are presented.