The concept of hacking growth and technological breakthrough of Russian agricultural machinery industry with the use of engineering marketing approach

Abstract

Abstract The article is dedicated to the consideration of hacking growth theory in the context of technological breakthrough of Russian agricultural machinery industry with the use of engineering marketing approach. Taking into account the results of analysis of Russian agricultural machinery dynamics in recent years, the prospects and opportunities for overcoming current problems (in particular, insufficient competitiveness and technological gap) are discussed on the basis of investigation of existing approaches to technology business development. The solution is suggested which consists in creating interdisciplinary growth teams capable of developing and implementing relevant innovative solutions, as well as providing rapid spread of changes. The issues of internal transformation necessary for the adjustment of Russian enterprises to the changing external environment in the context of knowledge-based economy development are considered in the paper.