Author:
Sariningsih Y,Purwanti Y,Dinihayati E
Abstract
Abstract
The Ministry of Social Affairs of Indonesia cooperates with the State Bank Association implemented the electronic program of Warung Gotong Royong KUBE PKH (e-Warong KUBE PKH) as a community business served as an agent managed and owned by beneficiaries of the Family Hope Program (Program Keluarga Harapan/PKH) using non-cash transactions, most of small stall (warung) are located in a narrow alley in urban areas, but this program has not yet given a significant income generating for their members. The research objective was to describe the ability of e-warong to develop business. The research method used a qualitative approach by collecting data through a Focus Group Discussion which was attended by informants from e-warong actors, social advisor and Social Service Board representatives in the cities of Bekasi, Bandung, Banjar and Tasikmalaya, West Java Province. The results showed that e-warong operated mostly when only the distribution of Non-Cash Food Assistance (Bantuan Pangan Non Tunai/BPNT), and business development in the form of e-commerce (electricity payments, health insurance, mobile phone pulses etc.) did not work because the e-warong actors not yet familiar with business development in the digital era priority for distributing, selling, purchasing, marketing products (goods and services) by utilizing telecommunications networks such as the internet, television or other computer networks. The conclusion refer to utilize the facilities and infrastructure owned by e-warong for business development not only to improve e-commerce activities but also to run a waste bank for economic and social empowerment.
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