Infographic as a campaign for reducing the use of plastic packaging and cutlery in Surakarta

Abstract

Abstract The Environment Agency of Surakarta City noted that the volume of waste in 2021 reached 92,436 tons. Plastic waste accounts for 13.39 percent of the total waste generated in Surakarta City. This threatens nature sustainability and bears negative impacts on human health. Using infographic media, the Visual Communication Design Department of Universitas Sebelas Maret held a campaign about the danger of using plastic packaging and cutlery as an effort to save the environment in Surakarta. Research and Development approach using ADDIE model was used in developing the media. The creation of infographics was carried out in five steps of analysis, design, development, implementation, and evaluation. After being disseminated, positive attention and response were received through social media from the younger generation. The results also encourage the emergence of community-based movements engaged in environmental conservation programs.