Towards a service‐dominant professional identity
Author:
Publisher
Emerald
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management,Business, Management and Accounting (miscellaneous)
Reference25 articles.
1. E‐government and service orientation: gaps between theory and practice
2. Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
3. A Service‐Orientated Approach to Marketing of Services
4. An Applied Service Marketing Theory
5. A Service Quality Model and its Marketing Implications
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