Key determinants of waste separation intention: empirical application of TPB

Abstract

Purpose This study aims to identify the key determinants of waste separation intention among the students in Universiti Teknologi Malaysia (UTM). Design/methodology/approach This study adopted the theory of planned behaviour (TPB) as the fundamental framework. The key determinants of waste separation behaviour are attitude, subjective norm (SN) and perceived behavioural control. An elicitation survey has been conducted to explore the students’ beliefs relative to waste separation behaviour. The empirical data collected were analysed using structural equation modelling (SEM) assisted by SmartPLS software. Findings The result shows that only two determinants are significant towards intention, attitude and perceived behavioural control, while SN is not. The results of the study are significant to the organisation, as an identification of the determinants that influence waste separation intention contributes to a more focused waste separation programme aligned to Malaysia’s objective towards a sustainable developing country. Originality/value There are few studies on solid waste separation compared to food waste and industrial waste separation. The authors focus on the identification of the key determinants of solid waste separation intention among students. This study serves as an initial attempt to adopt the TPB in solid waste separation context, hence contributing to existing literature.