How stakeholders collaborate? Meeting the challenges and availing the opportunities of military heritage tourism

Abstract

PurposeThe goal of this study is to identify the problems of marketing military heritage as a tourism resource as well as to show how studies are linking the tourism industry with military historical sites to valorize epic wars and great tragedies as tourism development resources.Design/methodology/approachIn this study, evaluation of recently published research papers, articles and publications on military tourism is conducted.FindingsWhile most DMOs (Destination Management Organizations) and tourism organizations have been slow to acknowledge the potential benefits of military heritage tourism, the examples offered show how stakeholders can help promote military heritage tourism.Practical implicationsThe study has suggested managerial implications that will aid in the integration of stakeholder participation in the development of military heritage tourism.Originality/valueThis paper examines the constraints and potential benefits of military heritage tourism, as well as collaboration between stakeholders and military historic sites.