Do counterfeits devalue the ownership of luxury brands?-Reference-Cited by-同舟云学术

Do counterfeits devalue the ownership of luxury brands?

Published:2000-12 Issue:7 Volume:9 Page:485-497
ISSN:1061-0421
Container-title:Journal of Product & Brand Management
language:en
Short-container-title:Jnl of Product & Brand Mgt

Author:

Nia Arghavan,Lynne Zaichkowsky Judith

Publisher

Emerald

Subject

Management of Technology and Innovation,Marketing

Reference16 articles.

1. Consumer “accomplices” in product counterfeiting: a demand side investigation

2. What's in a name? The moderating role of public self-consciousness on the relation between brand label and brand preference.

3. Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants

4. The Market for Luxury Goods: Income versus Culture

5. Dubois, B. and Paternault, C. (1995), “Observations: understanding the world of international luxury brands: the dream formula”, Journal of Advertising Research, Vol. 35 No. 4, pp. 69‐75.

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