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2. American Printer(1997), “Making the most of client press checks”, Vol. 219 No. 4, p. 12.
3. American Salesman(1999), “Plant tours help your sales agents build strong customer bonds”, Vol. 44 No. 7, pp. 17‐22.
4. Candy Industry(1999), “Russell Stover’s celebrates opening”, Vol. 164 No. 5, p. 15.
5. Chevron, J. (1998), “Of brand values and sausages”,Brandweek, Vol. 38, April 20, p. 20.