Author:
Beraha Aydin,Bingol Dursun,Ozkan-Canbolat Ela,Szczygiel Nina
Abstract
Purpose
The purpose of this paper is to determine the contribution of company functional areas – production, marketing, and human resources – to strategic flexibility configurations. It also seeks to explore the comparative contributions of functional areas to product innovation.
Design/methodology/approach
The study uses the fuzzy-set qualitative comparative analysis to develop a better understanding of departmental contributions to strategic flexibility configuration and the effect of strategic flexibility on product innovation by functional areas.
Findings
The findings of this study indicate that marketing flexibility has a key role in product innovation.
Research limitations/implications
A limited number of cases may be one of the possible reasons for no proven contribution of HR flexibility to product innovation, and may affect results due to poor representation.
Practical implications
The required flexibility level is at least the one maintaining the company’s status and certifying competitive advantage.
Social implications
A pressure for flexibility leads companies to modify their organizational structure, processes, and resources.
Originality/value
The environmental change and uncertainty provide dynamic challenges that increase the need of company flexible reactions
Subject
Organizational Behavior and Human Resource Management,Strategy and Management,Business and International Management,Marketing,Tourism, Leisure and Hospitality Management,Finance
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3. Beraha, A. (2014), “Stratejik esnekligin cevresel belirsizlikle iliskisi uzerine bir calısma”, PhD thesis, Institute of Social Sciences, Gazi University, Ankara.
4. The effects of flexibility in employee skills, employee behaviors, and human resources practices on firm performance;Journal of Management,2005
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