Author:
Scott Noel,Suwaree Ashton Ann,Ding Peiyi,Xu Honggang
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Reference34 articles.
1. Aaker, D.A. (1990), “Brand extensions: the good, the bad, the ugly”,Sloan Management Review, Vol. 31 No. 4, pp. 47‐56.
2. Consumer Evaluations of Brand Extensions
3. Albert, S. and Whetten, D.A. (1985), “Organizational identity”,Research in Organizational Behavior, Vol. 7, pp. 263‐95.
4. Corporate brands: what are they? What of them?
5. The formation of attitudes towards brand extensions: Testing and generalising Aaker and Keller's model
Cited by
16 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献