Tourism branding and nation building in China

Author:

Scott Noel,Suwaree Ashton Ann,Ding Peiyi,Xu Honggang

Publisher

Emerald

Subject

Tourism, Leisure and Hospitality Management,Geography, Planning and Development

Reference34 articles.

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2. Consumer Evaluations of Brand Extensions

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4. Corporate brands: what are they? What of them?

5. The formation of attitudes towards brand extensions: Testing and generalising Aaker and Keller's model

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