A roadmap for business model adaptation in the construction industry: a structured review of business model research

Abstract

Purpose Survival challenges compel construction firms to change their business thinking on adapting business models (BMs). Unlike in the other fields, in the construction field, it is still a novel concept, probably because BM adaptation in the industry has not been sufficiently studied. Hence, the purpose of this study is to set a roadmap for the effective adaptation of the BM concept in the construction industry. Design/methodology/approach To develop a roadmap, this study analysed BM literature through a comprehensive literature review by finding the BM research development stages using studies done in other fields and locating construction industry BM literature. Findings No stage-wise development of BM research has taken place in the construction industry. The four BM research development stages, namely, defining BMs, listing BM components, describing BM components and modelling BM components as a business model ontology (BMO) in relation to the construction industry have to be followed for proper BM adaptation in the construction industry. Originality/value This study provided an overview of and a roadmap for BM adaptation in the construction industry for the benefit of future researchers. The proper adaptation of the BM concept through a BMO will enable construction business managers to easily innovate, design and change construction BMs to streamline their business thinking.