An experiential, social network‐based approach to direct marketing-Reference-Cited by-同舟云学术

An experiential, social network‐based approach to direct marketing

Published:2009-08-21 Issue:3 Volume:3 Page:162-176
ISSN:1750-5933
Container-title:Direct Marketing: An International Journal
language:en
Short-container-title:Direct Marketing: An Intl Jnl

Author:

Palmer Adrian,Koenig‐Lewis Nicole

Publisher

Emerald

Subject

Marketing

Reference35 articles.

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