It’s a force of habit: influences of emotional eating on indulgent tendencies

Author:

Bui My,Krishen Anjala,Kemp Elyria

Abstract

Purpose The purpose of this paper is to build upon reward-learning theory and examine the role of indulgent food consumption and habitual eating behaviors as a means of emotional coping. Design/methodology/approach Both qualitative and quantitative methods were enlisted to explore emotional eating and indulgent tendencies. In Phase 1 of this research, participants responded to open-ended questions regarding the drivers of emotional eating. In Phase 2, a theoretically driven model was developed from Phase 1 findings and quantitative data was collected to test it. Findings Phase 1 findings indicate that negative terms such as “stressed” and “distract” were more prevalent in the high emotional coping group as opposed to the low emotional coping group. Building from Phase 1, findings from Phase 2 demonstrate a link between emotional eating and indulgent food consumption, underscoring the impact of habitual behaviors. Specifically, emotional coping frequency fully explains the relationship between emotional eating habits and indulgent eating frequency, while intentions to eat indulgent foods partially mediates the relationship between attitude toward indulgent foods and indulgent food consumption frequency. In addition, intentions to eat indulgent foods partially mediates the relationship between emotional coping frequency and indulgent food consumption frequency. Practical implications Social marketing efforts can be enlisted to de-market fatty foods to individuals prone to engaging in emotional eating. Individuals might also be encouraged to use emotion regulation techniques to help manage negative emotions. Originality/value This research contributes to the existing marketing and consumer well-being literature by exploring the role of habit formation in the development of emotional eating and indulgent food consumption.

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference100 articles.

1. American Psychological Association (2014), “Stress and eating”, available at: www.apa.org/news/press/releases/stress/2013/eating

2. Structural equation modeling in practice: a review and recommended two-step approach;Psychological Bulletin,1988

3. A mixed method approach to understanding the role of emotions and sensual delight in dining experience;Journal of Consumer Marketing,2012

4. Mindfulness: a long-term solution for mindless eating by college students;Journal of Public Policy & Marketing,2013

5. Bandoim, L. (2020), “Why consumers are choosing indulgent snacks instead of healthy options”, Forbes, available at: www.forbes.com/sites/lanabandoim/2020/07/05/why-consumers-are-choosing-indulgent-snacks-instead-of-healthy-options/?sh=6f12b3237608

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3