Abstract
Purpose
The author addresses the looming question in the digital era: Can long-established firms adopt an existential mindset that enables them to survive and prosper?
Design/methodology/approach
Disruptors take advantage of significant changes in the traditional value drivers in an existing market. The success of long-established companies often inhibits innovation, and most mature organizations struggle to excel.
Findings
Greater reliance on controlled experiments can mitigate the failures of innovation based primarily on focus group research.
Practical/implications
Competitors can be transformed into collaborators in many parts of the value chain, and alliances are outperforming the more conventional business development approaches.
Originality/value
The author’s powerful message: Today’s leaders must adopt a new mindset in which bureaucracy is repudiated and responsiveness and adaptability are rewarded.
Subject
Strategy and Management,Strategy and Management
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献