A Bibliometric Analysis on Research Trends in Neuromarketing: Current Status and Future Directions-Reference-Cited by-同舟云学术

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A Bibliometric Analysis on Research Trends in Neuromarketing: Current Status and Future Directions

Published:2024-04-23 Issue: Volume: Page:79-92
ISSN:
Container-title:Digital Influence on Consumer Habits: Marketing Challenges and Opportunities
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Author:

Oberoi Sumit,Kansra Pooja,Awasthi Vedica

Publisher

Emerald Publishing Limited

Reference28 articles.

1. Neuromarketing and consumer neuroscience: Current understanding and the way forward;Decision,2015

2. To better understand the role of emotional processes in decision-making;International Journal of Academic Research in Economics and Management Sciences,2021

3. The neural correlates of emotion in decision-making;International Journal of Academic Research in Business and Social Sciences,2021

4. Picking your brains: Where and how neuroscience tools can enhance marketing research;Frontiers in Neuroscience,2020

5. Blockchain Adoption in Banking Systems

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Neuromarketing as a Mechanism of Communication with the Consumer: The Case for Small Business;Marketing and Management of Innovations;2024

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