Author:
Ranfagni Silvia,Rosati Massimo
Publisher
Emerald Publishing Limited
Reference107 articles.
1. The influence of C2C communications in online brand communities on customer purchase behavior;Journal of the Academy of Marketing Science,2010
2. The role of packaging in brand communication;International Journal of Scientific Engineering and Research,2012
3. Can brand reputation improve the odds of being reviewed on-line?;International Journal of Electronic Commerce,2008
Cited by
1 articles.
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