MARKET ANALYSIS — THE HOLISTIC APPROACH TO MARKETING
Abstract
Market analysis has established its usefulness in many businesses and represents a major advance in marketing methodology. Computer power generates an information system of enormous importance to the marketer. Market analysis unifies and integrates marketing activity in a way that has previously proved elusive.
Subject
Industrial and Manufacturing Engineering,Strategy and Management,Computer Science Applications,Industrial relations,Management Information Systems
Cited by
1 articles.
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1. Innovative Marketing Strategy for Industry;Smart Education and e-Learning—Smart University;2023