How to catch a city? The concept and measurement of place brands-Reference-Cited by-同舟云学术

How to catch a city? The concept and measurement of place brands

Published:2011-03-15 Issue:1 Volume:4 Page:40-52
ISSN:1753-8335
Container-title:Journal of Place Management and Development
language:en
Short-container-title:J of Place Man and Dev

Author:

Zenker Sebastian

Publisher

Emerald

Subject

Marketing,Strategy and Management,Tourism, Leisure and Hospitality Management,Urban Studies,Geography, Planning and Development,Business and International Management

Reference39 articles.

1. Dimensions of Brand Personality

2. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

3. Theory, development and implementation of national customer satisfaction indices: The Swiss Index of Customer Satisfaction (SWICS)

4. Focus Groups and the Nature of Qualitative Marketing Research

5. Psychometric Methods in Marketing Research: Part II, Multidimensional Scaling

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