Author:
Ballestra Luca Vincenzo,Fontana Stefano,Scuotto Veronica,Solimene Silvia
Abstract
Purpose
The purpose of this paper is to propose a new statistical approach to evaluate complex open innovation projects on a quantitative basis. In certain circumstances, open innovation entails a radical change of policy that involves various different functions of a company such as R&D, production, and management over a period of years and gives rise to mechanisms of mutual interaction with several business partners, such as collaboration with other companies, universities and R&D institutions, and new suppliers. Then, the question arises of how to measure the impact of such complex open innovation processes on the overall performances of companies.
Design/methodology/approach
A holistic case study is applied to analyze the effect of open innovation projects on a corporate company’s stock price dynamics. The scope is to identify two different scenarios pre- and post-adoption of an open innovation model by a multinational company, Fujifilm. In particular, a stochastic model, namely the log-normal model, is applied along with three statistical tests: Kolmogorov-Smirnov, Cramer von Mises, and F-test for equal variances, in order to verify if the adoption of an open innovation model causes any significant change in the stock price dynamics of the corporate company.
Findings
From the findings emerges evidence that open innovation projects have a moderate effect on Fujifilm’s stock price dynamics, but a greater improvement of the perception of Fujifilm’s stock value. This enhances the management and financial literature review by offering a novel, empirical perspective on the effect of the adoption of an open innovation model on a corporate company’s stock price dynamics.
Research limitations/implications
This research is limited to a single case study, but it can be extended to other stock market companies and therefore improve on the present study.
Originality/value
An original application of Kolmogorov-Smirnov tests to detect and measure the differences between the two regimes of pre-open innovation and post-innovation regimes.
Subject
Management Science and Operations Research,General Business, Management and Accounting
Reference68 articles.
1. Open innovation: a new classification and its impact on company performance in innovative SMEs;Journal of Innovation Management,2015
2. A balanced scorecard for measuring the impact of industry-university collaboration;Production Planning & Control,2011
3. Customer satisfaction and shareholder value;Journal of Marketing,2004
4. Open innovation in the food and beverage industry;Management Decision,2017
5. Different practices for open innovation: a context‐based approach;Journal of Knowledge Management,2013
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献