Subject
Marketing,Business and International Management
Reference20 articles.
1. A mixed method approach to understanding brand personality
2. Evoking emotion: affective keys to hotel loyalty
3. Bezborodova, E. and Bennett, B. (2004), “An investigation into the non‐usage of qualitative software in the marketing research industry”,Irish Marketing Review, Vol. 17 Nos 1/2, pp. 49‐52.
4. Dube, L., Reagan, L. and Miller, J. (1994), “Measuring customer satisfaction for strategic management”,Cornell Hotel and Restaurant Administration Quarterly, Vol. 35 No. 1, pp. 39‐47.
5. The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
Cited by
35 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献