The role of branding in public health campaigns
Author:
Publisher
Emerald
Subject
Strategy and Management,Communication
Reference20 articles.
1. Dimensions of Brand Personality
2. Toward a New Communications Framework for HIV/AIDS
3. Learning from truthsm: Youth Participation in Field Marketing Techniques to Counter Tobacco Advertising
4. Evaluating the truth®Brand
5. Prevention Effects of an Anti-Tobacco Brand on Adolescent Smoking Initiation
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