Comparative effects of relational mechanisms and formal contracts on alliance success

Abstract

PurposeThe research is aimed at investigating how relational mechanisms and formal contracts affect alliance success under constructive and destructive conflict.Design/methodology/approachWhile relational mechanisms and formal contracts are widely used in strategic alliances to manage a variety of issues among partners, recent research has indicated that effects of these governance mechanisms may change in distinct contexts. Adopting the lens of new institutional economics, this study provides insights on the comparative and interactive effects of relational mechanisms and formal contracts on alliance success, and the differential contingency effects of two types of inter-partner conflict, i.e. constructive and destructive conflict, on the above relationships. The authors use hierarchical multivariate regression analyses through a survey dataset of 392 alliance firms in China with the approach of two key informants.FindingsThe empirical results confirm that relational mechanisms have a stronger positive effect on alliance success than formal contracts and these two governance mechanisms complement each other in driving alliance success. When facing a high level of constructive conflict, partner firms rely to a greater extent on relational mechanisms than on formal contracts to achieve alliance success. When a high level of destructive conflict exists, partner firms depend more heavily on formal contracts than on relational mechanisms to achieve alliance success. Moreover, the complementary effect of the two governance mechanisms is much stronger when partner firms face high constructive conflict than when they face high destructive conflict.Originality/valueThis study discloses the comparative and interactive effects of relational mechanisms and formal contracts on alliance success in distinct contexts by identifying the moderating roles of constructive and destructive conflict.