Importance‐performance analysis as a strategic tool for service marketers: the case of service quality perceptions of business students in New Zealand and the USA

Author:

Ford John B.,Joseph Mathew,Joseph Beatriz

Publisher

Emerald

Subject

Marketing

Reference20 articles.

1. Albrecht, K. (1991), “Total quality service”,Executive Excellence, Vol. 8 No. 7, July, pp. 18‐19.

2. The Antecedents and Consequences of Customer Satisfaction for Firms

3. Customer Satisfaction, Market Share, and Profitability: Findings from Sweden

4. Bemowski, K. (1991), “Restoring the pillars of higher education”,Quality Progress, October, pp. 37‐42.

5. Carman, J.M. (1990), “Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions”,Journal of Retailing, Vol. 66 No. 1, pp. 33‐55.

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