References
Author:
Publisher
Emerald Publishing Limited
Reference170 articles.
1. Branding as a competitive strategy for demand management in SMEs;Journal of Research in Marketing and Entrepreneurship,2001
2. Brand, organization identity and reputation: SMEs as expressive organizations: A resource-based perspective;Qualitative Market Research: An International Journal,2007
3. Brand, organisational identity and reputation in SMEs: An overview;Qualitative Market Research: An International Journal,2007
4. Corporate identity, corporate branding and corporate reputations;European Journal of Marketing,2012
5. The temporal gaze: The challenge for social theory in the context of gm food;British Journal of Sociology,2000
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