Towards a theory of marketing systems
Author:
Publisher
Emerald
Subject
Marketing
Reference12 articles.
1. Marketing, Market Growth, and Endogenous Growth Theory: An Inquiry Into the Causes of Market Growth
2. Economic Action and Social Structure: The Problem of Embeddedness
3. Book Review: A Twenty-First Century Guide To Aldersonian Marketing Thought
4. The Search for a Dominant Logic
5. Layton, R.A. (2009a), “On economic growth, marketing systems and the quality of life”,Journal of Macromarketing, September 1.
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