1. Establishing Market Values for Brands, Trademarks and Marketing Intangibles
2. Anson, W. (1998), “Identify, value, leverage your intellectual assets”,les Nouvelles, March.
3. Anson, W. (2001), “Traditional valuation methodologies of intellectual Property”,The Licensing Journal, September, pp. 30‐2.
4. Anson, W. and Serrano, M. (2001), “Intangible asset valuation techniques”,The Licensing Journal, January, pp. 37‐8.
5. Markets for Technology and their Implications for Corporate Strategy