Author:
Blankson Charles,Kalafatis Stavros P.
Reference57 articles.
1. Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
2. Baker, M.J. (1981), “Services – salvation or servitude?”,The Quarterly Review of Marketing, Spring, pp. 7‐18.
3. Berry, L.L. and Clark, T. (1986), “Four ways to make services more tangible”,Business, Vol. 36, October‐December, pp. 53‐4.
4. Introduction to the special issue
5. Positioning strategies and incidence of congruence of two UK store card brands
Cited by
22 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献