Author:
Clarkson Richard M.,Clarke‐Hill Colin M.,Robinson Terry
Abstract
States that the choice of a store’s location is considered to be the single most important decision a retail organization has to make, and that location is seen as a critical factor of success. Reviews the literature on store location models and how grocery retailers in the UK assess store location sites in terms of site potential and the location models that they apply to these potential sites. Also develops and highlights issues of the use of existing store location models to geographical areas of Eastern and Central Europe.
Subject
Business and International Management,Marketing
Reference47 articles.
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