Author:
Sreenivasan Aswathy,Suresh M.
Abstract
Purpose
This study aims to “identify”, “analyse” and “categorise” the lean-sustainability enablers for start-ups during the COVID-19 epidemic using total interpretive structural modelling (TISM).
Design/methodology/approach
A closed-ended questionnaire was used to collect data in addition to the scheduled interview. The TISM methodology is used to determine how the variables interact, and the matrice d’Impacts croises-multiplication applique´ a classement (MICMAC) method is used to rank and categorise the lean-sustainability enablers.
Findings
This study identified ten lean-sustainability enablers for start-ups during the COVID-19 pandemic. The study says that the key factors are leadership and managerial commitment, implementation of employee skills and abilities, strategic need, personnel engagement and financial ability.
Research limitations/implications
The study focused primarily on lean-sustainability characteristics for start-ups.
Practical implications
This research will aid key stakeholders and academics in better understanding the factors that contribute to lean-sustainability in start-ups.
Originality/value
This study proposes the TISM technique for start-ups, which is a novel attempt in the subject of lean-sustainability in this industry.
Subject
Organizational Behavior and Human Resource Management,Strategy and Management
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