The tweens market and responses to advertising in Denmark and Hong Kong-Reference-Cited by-同舟云学术

The tweens market and responses to advertising in Denmark and Hong Kong

Published:2008-08-29 Issue:3 Volume:9 Page:189-200
ISSN:1747-3616
Container-title:Young Consumers
language:en
Short-container-title:Young Consumers

Author:

Andersen Lars P.,Tufle Birgitte,Rasmussen Jeanette,Chan Kara

Publisher

Emerald

Subject

Life-span and Life-course Studies,Economics, Econometrics and Finance (miscellaneous)

Reference21 articles.

1. Tweens and new media in Denmark and Hong Kong

2. Brzezinski, M. (2004),Tweens: A Billion‐Dollar Market, available at: www.cbsnews.com/stories/2004/12/14/60II/main660978.shtml?CMP=ILC‐SearchStories.

3. Census and Statistics Department (2007),Hong Kong in Figures 2007, February, available at: www.censtatd.gov.hk/FileManager/EN/Common/hkinf.pdf.

4. Chan, K. and McNeal, J.U. (2002), “Children's perceptions of television advertising in urban China”,Journal of Advertising & Marketing to Children, April‐June, pp. 69‐79.

5. Chan, K. and McNeal, J.U. (2004), “Chinese children's attitudes towards television advertising: truthfulness and liking”,International Journal of Advertising, Vol. 23 No. 3, pp. 337‐59.

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